Abstract
The article examines the main trends in meat price formation.It is determined that the methodology and tradition of price functioning have evolved historically in terms of understanding the nature and characteristics of the price. The level of product price contains the conflicting interests of different parts (producer and consumer). It is generalized that the formation of livestock products prices is influenced by supply and demand.It is confirmed that price is a factor that creates demand in case of the low consumers’ purchasing power. The process of prices forming on livestock products is based on the general principles of pricing. However, there are certain features of pricing stipulated from the specifics of production and processing of livestock products.Among the main factors influencing the prices formation on livestock products should be noted the following: natural and climatic conditions, price disparity in agriculture, the presence of a large number of households which deal with raising cattle and poultry,high level of production costs, the presence of multiple links in the production chain, a short period of product storage, a large proportion of low-income population.It is proved that the livestock product prices in market conditions must respond quickly to any changes in the production chain. The analysis of the price situation on the meat market was carried out.It was found that in Ukraine during the study period there is a tendency of increasing purchasing, wholesale and consumer prices.In the first half-year of 2020, there were significant changes in the price situation.The results confirm the trends at the world meat market.It is proved that the situation at the domestic meat market depends on the state of the global market. It is noted that in the future the price situation at the meat market will depend on the purchasing power of the population, the proposal of main meat types, the exchange rate of the national currency, production and export volumes. Keywords: price, demand, supply, meat market, purchase prices, wholesale prices, consumer prices, beef, pork, poultry meat.
Highlights
Kopytets N. , Pashko S. , Voloshyn V
- functioning of economic laws; - market conditions and goods exchange processes; - state regulation of pricing; - competition; - dominant consumer in uence [3]
The price is formed by the consumer, they evaluate a marketed product, form the appropriate situation and determine the price, which undergoes the appropriate stages of transformation at the market infrastructure, and a manufacturer receives only part of the income, so compensation is required to ensure an equivalent price [4]
Summary
Around the price category essence, economic thought has gained many approaches and principles which were formed within the historical development of society, but price is a monetary expression of goods value, the institution of barter processes regulation and a source of nancial resources to reproduce assets invested in production, stimulus of economic and social progress. Evaluating the price situation at the meat market of Ukraine, it is important to note that meat prices depend on the type of meat (beef, pork or poultry), on demand for it and on the terms of sale and sales channels. The price situation at the meat market will depend on changes in the main factors that have inuence on it They are: the purchasing power, the proposal of main types of meats (pork, beef and poultry), in ation, the national currency rate, production and export volumes. If at the stage of lling the market, price competition is one of the main types of competition, as the purchasing power of the population grows, it is replaced by competition which is aimed at improving the quality of goods, production of innovative goods and products that meet the consumer’s need in health and functional products [28]
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