Abstract
with rapid economic development and deeper internationalization process, the international trade of Chinese goods and services are no longer restricted on labor-intensive products. In recent ten years, the exporting of Chinese books’ copyrights on Chinese publications demonstrated a booming trend. However, despite the rapid development of exporting business of Chinese books’ copyrights, the exporting volume to United States, however, only contributes approximately 9% of the entire exporting volume. This paper begins by summarizing the contemporary status of exporting Chinese books’ copyrights to United States, which attempts to investigate the underlying reasons on impeding the exporting business. Several problems have revealed through the study including insufficient copyright protection legislative system, limited book genres, unitary advertising and distribution channel, and the deficiency of publishing trade practitioners. The corresponding recommendations have been proposed from the governmental, industrial as well as enterprise perspective, which aims to tackle the problem encountered by Chinese books’ copyrights exporting business.
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