Abstract
When existing export markets in Vietnam tend to contract and many exporters are significantly short on orders, e-commerce has emerged as a helpful tool for companies looking to boost their exports and reach new markets. The biggest import market in the world at the moment has a very high percentage of Internet users, and consumers everywhere are generally moving away from traditional transaction methods. However, many Vietnamese export companies were not eager to invest appropriately in online export techniques. In order to expand export business online, a number of initiatives were presented by exporters in Vietnam, and this article will assess the current state of those proposals.
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