Current status of coffee production and global marketing: Recent update

Abstract

The coffee industry has been the subject of analysis for a number of years. On the other hand, the negative effects of drinking coffee by pregnant women are emphasized. As regards instant coffee, attention is paid to the additives and ingredients that are intended to thicken it and improve the taste. Particular criticism is directed at big companies, roasters that transform green coffee beans into roasted whole beans or instant coffee. Value chain analysis estimates the distribution of total income or surplus along the coffee chain. Surplus is the net retained profit at each stage of the coffee chain. The total income along the entire coffee chain comes from the money spent by consumers on purchasing coffee products. The share of margin along the coffee chain is allocated in the following order: The largest players trading in green coffee are the so-called brokers, the largest trading consortia on the green coffee market.