Abstract

One-Person Creative companies in the Korea broadcasting and communication industry are more advantageous in handling unpredictable processes for the product or service development and more sensitive to shifts in consumer demand than their corporate counterparts. Meanwhile, they are not capable to capitalize on these strengths because they have limited access to the capital investment and to the distribution in the mainstream market. In this study a survey is conducted on the characteristics of one-person creative companies in the field of Korea broadcasting and communications and related companies categorized in the eight businesses defined by the National Statistical Office Small Business Resources among resident companies at One-person Creative companies Support Center in '11, and '12 year, targeting 42,128 new companies incorporated related to the communication and the broadcasting industries. For general business information, personal information, and policy needs, the survey is performed through FAX communications, in-depth interviews, online and mobile webs.

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