Abstract

Currently, there is a clear overproduction of apples in the world. This dictates to commodity producers the need to use innovative approaches to the development of horticulture in order to increase the competitiveness of their products in the market. Modern approaches to the conduct of world agriculture are based on the principles of the development of organic production. The overseas markets for environmentally friendly products are developing rapidly. Much attention is paid to the promotion of organic fruits on the market. In Russia, organic gardening is just gaining ground. The regulatory and legal framework for organic production is being developed, conversion processes are being carried out at producers of horticultural products, and environmentally friendly production of fruits is created and certified. Currently, only a few horticultural organizations have passed the certification procedure and are engaged in the production of environmentally friendly products. The development of the process of organizing organic fruit production is constrained by a number of factors, the main of which are the lack of domestic experience in organizing and conducting organic gardening, the underdevelopment of the market for organic products, and the lack of state support for the industrial production of organic fruits. The article discusses the importance of organic gardening, the state and problems of the development of environmentally friendly fruit production in Russia, the features of organic gardening, the efficiency of the production of environmentally friendly gardening products. The main directions for the development of organic gardening in the country are proposed, the main of which are technological and technical support for the development of the industry, information support for commodity producers, marketing of organic products, effective government support for organic gardening.

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