Current Issues of Methodology of Wholesale Turnover Analysis

Abstract

Wholesale trade is the buying and selling of products in large volume. Products are purchased in bulk from manufacturers and then delivered to retail stores. The transfer of goods from the sphere of production to the sphere of consumption is called commodity circulation. Merchandise turnover, in turn, is divided into wholesale and retail turnover. As a rule, due to the conditions of production and circulation, goods must go through the intermediate links of production, turnkey and trade in order to be brought directly from the production to the consumer. The operations of buying and selling goods between intermediate links are called wholesale turnover. As a result of wholesale turnover, the goods do not yet pass into the sphere of personal consumption, they continue to circulate in the sphere of circulation, are transferred to the disposal of some retail trade or industrial processing, and then again participate in the circulation of goods. Thus, in order to bring goods into the retail trade network, intermediary links are needed, which carry out wholesale goods turnover. These are mainly distributors, who play a major role in the organization of goods circulation in the shortest way to bring goods to the retail network, speed up their turnover and reduce circulation costs. It is possible that the manufacturer supplies the goods to the retail store himself and does not have an intermediary (distributor) engaged in wholesale trade. In the conditions of the market economy, the study of the issues of perfecting the wholesale and retail turnover analysis methodology is one of the topical topics, since these two forms of business (wholesale and retail trade) are important intermediaries of the marketing channel, and in the absence of these two links, the entire chain will fail. Keywords: wholesale turnover, retail turnover, price index, volume index, dynamic line, growth rate, trend, sales forecast, coefficient of variation, mean square deviation, coefficient of homogeneity.