Abstract
In today's complex business landscape, characterized by technological advances and e-commerce, ethics and accountability in financial auditing are essential to safeguard the integrity of accounting information. This study set out to examine the impact of contemporary challenges, those associated with technological evolution and online commerce, on ethics and accountability in financial auditing. A methodological approach involving literature review and case study analysis was used. The findings reveal that technological sophistication and globalization have exacerbated the relevance of ethics and responsibility in financial auditing. The need for continuous adaptation, preservation of independence and conscious implementation of emerging technologies is highlighted. In conclusion, auditors must be prepared to face ethical and technical challenges in a dynamic business environment to ensure the reliability and veracity of financial auditing.
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