Abstract
Despite increasing interest in South Africa’s soft power in recent years, little analysis is offered on the factors that hinder the projection of such soft power. Most studies have focused on the sources and the optimization of South Africa’s soft power. While this article gives a synoptic account of these sources, it offers a different perspective by engaging the constraints and contradictions that hinder and circumscribe its soft power projection. The article concludes that, in order to maximize its soft power projection, Pretoria must address the impediments that continue to undermine its power of attraction.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
