Abstract
This chapter provides an overview of the culture-centered approach (CCA) to social change communication, outlining the methods of the approach. It provides a framework of the key theoretical concepts of the CCA, connecting these concepts with the method of social change communication. The methods adopted within the CCA are constituted within the overarching logic of co-creating communicative infrastructures for participation of subaltern communities that are hitherto erased from dominant discursive spaces.
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