Abstract
This study aims to map the problem of shifting the culture of the Indonesian people and building a cultural strategy to overcome these problems as a step to foster awareness of low carbon communities. The initial idea of a low carbon community was to reduce carbon dioxide emissions without disrupting the continuity of the needs of the people who were supposed to live. This research uses literature study, and the theory used is social phenomenology. Through cultural phenomenological exploration can identify the problem of shifting the culture of society. Then with qualitative description analysis, it can conceptualize a map of cultural problems that can be used as a guide to conceptualizing a low-carbon society culture. The results of the study show that the development of science and technology has an impact on changes in mindset, attitudes and behavior of people who tend to be practical, pragmatic and rational. This problem has implications for changes in people's attitudes that tend to weaken the commitment or appreciation of conventional basic values in the life of the nation that upholds the values of togetherness, mutual cooperation, harmony of life.
Highlights
The cultural approach becomes very important when in the development of science and technology requires changes in behavior of people who care about low carbon
Indonesian society is currently experiencing a cultural shift as the influence of the development of modern science and technology, from conventional life patterns to modern patterns of life
Disorientation is caused by people who increasingly lose basic values that have long been used as life orientations or life grips
Summary
The cultural approach becomes very important when in the development of science and technology requires changes in behavior of people who care about low carbon. Indonesian society is currently experiencing a cultural shift as the influence of the development of modern science and technology, from conventional life patterns to modern patterns of life. Impact of development modern science and technology tend to create a system of life values that are pracctically oriented and pragmatic. The development of science and technology is currently running fast, mastering various fields of human life, such as economics, social, culture, education, information and communication [1]. Technology in the field of information and communication has been able to create an accurate, well-targeted and massive information and communication system capable of penetrating the boundaries of each region.
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