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Abstract
• Introduces visual Q method as a productive technique to study aesthetic meaning making, showing applications of this method in three studies of human beauty and urban aesthetics. • Using visual Q-methodology allows one to overcome shortcomings of interviews and surveys by simultaneously studying emotional and cognitive, “declarative” and “non-declarative” dimensions of meaning-making. • Visual Q method bridges qualitative and quantitative methods and data, and combines the advantages of visual elicitation techniques (enhancing engagement and validity) with a sorting assignment that offers rich insights in the process by which people produce e/valuations. • Visual Q-method shows how in aesthetic meaning making people take on various “subject positions”, either consciously or less so, that shape their aesthetic experience. • Visual Q advances our understanding of aesthetic meaning-making by highlighting how aesthetic experiences are made in concrete situations, in interaction with other persons but also pictures as non-human “actants”.
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