Abstract
This exploratory study is an attempt to appraise the knowledge about sustainable consumption in Poland. It seeks to understand the consumption as an activity of an individual driven by ecological and social values in the context of culture. The data for this study was collected from a purposive sample of one focus interview with 20 interviewees and it was obtained in 2008 and 2011. The term lifestyle used in this study can be defined as culturally determined practices and attitudes towards material objects, reflected in habits of spending free time and in the modes of consumption. In this article, the author will represent lifestyles of Polish consumers, taking into account a great variety of daily practices and habits which dominate in the group of eco-oriented individuals.
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