Abstract
The paper identifies the role of culture in the organization of human economic activity, clarifies the cultural context of the relationship between the concepts of ensuring the existence and economics, the study the mechanism and tools of the regulatory influence of culture on the process of organizing human economic activity during the evolution of historical forms of development. The methodology of the study is dialectical, logical-historical, comparative economics, institutional, and complementary methods. The scientific novelty of the work deals with broadening the perceptions of the culture’s effects on the evolution of management forms. Results. The formation of the model of glamorous capitalism reflects the growth of the role and significance of the cultural values in the course of the formation, development, and heterogenization of modern forms of economic and post-economic relations.
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