Abstract

Cultural brokers at national and local levels, recognizing the lucrative potential of tourism, have learned to construct commoditized cultural packages for tourist consumption. In this paper I examine one such packaging phenomenon, and ask, “What is the effect of the commoditization of culture for purposes of tourism on local communities?” This paper investigates how a traditional step dance practice in North Kerry, Ireland, was contemporized and commoditized in the 1980s by Siamsa Tíre, the National Folk Theatre of Ireland, with a view to informing cultural understandings of Ireland and attracting tourists. Examining the impact of cultural tourism on the development of Siamsa Tíre, I argue that Siamsa Tíre's appropriation and re-presentation ofthe local Molyneaux traditional style of step dancing produced something new and gave the Molyneaux style a new lease on life at a time when this traditional dance practice and its associated rural contexts of performance were in decline.

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