Abstract
The present article was written in order to provide an overview of the importance that cultural tourism and museum marketing has in developing a city's image. This topic was chosen because, in the present context, museums play a key-role in generating urban competition and attracting resources for contributing to the economic development of a community or a specific region. The present paper aims at providing to readers the opportunity of facilitating their understanding regarding the role that a museum plays in the development of a city's image due to the dimensions of its cultural value.
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