CULTURAL STUDIES IN THE CORPORATE UNIVERSITY

Abstract

This essay is about the fate of Cultural Studies in the new context of the market-based reform of Higher Education and the resurgence of liberal capitalism. As the global corporate demand for educational services increases, universities are becoming more like businesses. The trend toward a corporate style university can be seen in the way that its educational mission is being subordinated to the criteria of the flexible labour market. Neo-Liberal forms of governance introduce economic calculation into what were previously social and bureaucratic domains. The emergence of Cultural Studies in the 1960s was a challenge from the New Left to both the humanities and to the historic national mission of the university. The rise of the corporate university and its Benthamite utilitarianism in the 1980s confronted Cultural Studies with its own hiatus. The essay argues that we need to revisit Cultural Studies’ early rejection of humanism and work out a new kind of'humanism without guarantees, if we are to adequately confront this conjuncture and find the moral and intellectual resources to restore Cultural Studies as a critical and engaged practice.