Abstract
Abstract The contribution aims at determining the endogenous potential for a proposal for sustainability and potential development of tourist destinations located in the Czech border areas - Liberec region - that lag behind in rural development. Based on the results of the empirical research, according to optimal scaling the ASEB-C analysis is applied suggesting the LAC (Limits of Acceptable Change) planning system will improve sustainability and competitiveness of all LAU 1 (in the Liberec region) and of the specific touristic destinations. The potential of development in the Czech border areas is in the stagnation phase, due to the fear and (dis)embedded identity in some less developed border areas. It should be evident that even in the Czech rural border areas the potential of “growth of endogenous potentials seems feasible” in combination with an endogenous and exogenous model of regional rural development.
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