Cultural Product And Social Aspects Of Its Consumption

Abstract

The cultural product is the result of creative activity and has economic value and cost. Combining both economic and cultural values makes the cultural product a unique product in the market, which affects the specifics of its production and consumption. At the same time, they ignore social aspects that may affect both production and consumption of cultural products. The study was based on a comprehensive characteristic of the cultural product, taking into account the range of producers, the social orientation of the product itself, the specifics of its production and target settings. The purpose of cultural activity is to preserve cultural experience and its multiplication by producing and broadcasting a cultural product. The subject of cultural activity is not only cultural institutions, but also society. The sphere of culture is a socially oriented sphere both in the field of production and in the field of product consumption. Data obtained as a result of the survey among the residents of Kemerovo showed that personal, infrastructure, economic and information factors prevent the consumption of a cultural product and prevail over incentives. The study presents a model of sustainable consumption of cultural products, which includes the integration interaction of three spheres of human life – education, culture, creativity. In our opinion, the model will contribute to the creation of conditions for the socially oriented sphere of culture; sustained interest in local cultural products; the formation of cultural, creative and social capital that contributes to economic stability and the development of the territory itself.