Abstract
Abstract This paper explores the potential of metaverse technology for the preservation of cultural heritage while acknowledging the obstacles that come with its implementation. It begins by highlighting the importance of safeguarding cultural heritage amidst the backdrop of globalization and technological advancements. The emergence of immersive technologies which include Virtual Reality, Augmented Reality and the Metaverse, is then introduced as a promising solution to address this challenge. The paper emphasises the transformative power of the metaverse in revitalising our interactions with digital content. Nevertheless, it also identifies various challenges associated with employing metaverse technology for cultural preservation. These challenges encompass technical limitations, ethical considerations regarding cultural representation and ownership, as well as concerns about privacy, data security, and digital rights management. Despite these hurdles, the research advocates for the utilization of immersive technology to protect and celebrate cultural heritage. It underscores the necessity for collaboration among stakeholders, such as technology developers, cultural institutions, communities, and policymakers, to tackle these challenges and ensure responsible and ethical preservation practices.
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