Cultural practices and organizational ethnography: implications for fieldwork and research ethics

Abstract

PurposeThis study focuses on the practical and ethical implications of the cultural practice of wasta for organizational ethnography in the Middle East. Wasta is a form of intercession rooted in the Middle Eastern cultural context and is similar to other cultural practices such as “guanxi” in China. Such practices do not only shape organizational lives in those contexts, but also how organizational ethnographies are designed and carried out.Design/methodology/approachThe data in this study are derived from field notes and the author’s reflections on the fieldwork of an organizational ethnography aimed to investigate a digital transformation project.FindingsThis study draws on the lens of positionality to illustrate how wasta helps favourably reconfigure a researcher’s positionality during interactions with gatekeepers and participants, thereby facilitating access and data collection. The study also presents the ethical concerns related to reciprocity triggered by wasta. Finally, this study demonstrates how wasta functions as a situated system to ensure ethical research practices.Originality/valueThe study demonstrates that it is inevitable that organizational ethnographers engage with cultural practices such as wasta or guanxi during fieldwork in such cultural contexts. Furthermore, the study provides theoretical and methodological contributions for future researchers by engaging in a reflexive exercise to present a more nuanced and theoretically informed understanding of wasta. Moreover, it shows how it is exercised during fieldwork, the ethical concerns inherent in its exercise and how they can be mitigated. The paper concludes with practical recommendations derived from this fieldwork experience for future research.