"Cultural Participation And Touristic Valorisation Ofthe Local Cultural Heritage "

Abstract

Cultural participation has been examined by most studies as a consequence of acomplex of socio-demographic factors and less of attitudinal ones. This paper investigates the linkbetween participation in cultural events and attitudes towards cultural and historical heritagewithin the context of a process of urban regeneration and development of cultural marketingactivities. Examining data from two surveys conducted on the same urban population during twoconsecutive years, we find a significant association between participation in cultural events andseveral socio-demographic factors, including education and age. We will use several logisticregression models to see the combined influence of socio-demographic factors and the attitudefactors towards participation in cultural events. The survey results provide empirical support forthe existence of a strong relationship between participation in cultural events and a positiveattitude towards the proposals for cultural or tourism valorisation of the regenerated urbanspaces.