Abstract
This paper focuses on the relationship between film content and human values in Europe. Our research fills in two research gaps. For one thing, it reveals the links between people’s values and visual cultural production that can showcase the effects of changing values on culture. The other part of our research concerns the use of the Internet Movie Database (IMDb) as a data set reflecting changes in modern societies. We track the changes in film topics provided by the IMDb and European Values Study (EVS) data to see how the changes in people’s values are linked to the popularity of related topics. Our special focus lies on the link between choice values and the probability of nudity depiction in films. The sample contained all European countries across 1960-2013. Using multilevel regression analysis, we found that the probability of female nudity is associated with the level of choice values, whereas the male nudity is more likely to appear in films related to the topic of homosexuality.
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