Cultural Information Flows Of Tourism And Recreation Industry

Abstract

The article explores the cultural and informational flows in the tourism and recreational sphere, which make up its main content, its condition and basis. The tourism industry is an information-intensive activity in the trade in information services. And in the modern economy – in the transition to information civilization and the total introduction of information and communication technologies in all spheres of public life - this is also the emergence of completely new types of info-communications, focused on the provision of network services that can cover territories of any scale. First of all, these are portals with online booking and online payments, electronic tickets and electronic visas, which provide the network nature of communication and individualisation. One of the features of the tourism and recreational complex is the ability to overlay various historical information and cultural systems, both natural and artificially created (for example, 3D computer modeling tools for reconstructing historical events). Various types of modern, so-called creative tourism are well suited for implementing the above ideas. The article notes that the functional types of tourism and recreation significantly affect the preference of certain cultural and information flows. It is emphasized that it is important to orient the content of the advertising stream on the social and ethno-cultural composition of tourist groups, offering cultural information that meets their expectations and needs, as well as their lifestyle and preferences. The principles of optimizing the structure of communications that provide the main systemic effect of the tourism and recreational complex are proposed.