Abstract
The growth of technology has impacted billions of lives by allowing people to connect with others through social media platforms such as Facebook, Twitter, Skype, WhatsApp, and so on. Despite the advantages of technology, there has been notable resistance from employees, especially the older generations, who are not eager to adopt social media technologies into their everyday lives. The purpose of this research was to investigate the influence of culture in the adoption of social media by employees in Mafikeng. A questionnaire was utilized to collect data from 252 employees across various government and non-government departments around the Mafikeng business area. The findings revealed the cultural factors that influence employees’ adoption of social media platforms, employees’ readiness to adopt social media, and the impacts of culture on social media adoption by employees.
Highlights
Social media platforms have revolutionized the world of communication and dissemination of information (Kumar & Dinakaran, 2019)
A study conducted in the United States and Korea suggests that people are influenced by culture when adopting social media technologies; as such, these technologies should be developed in such a way that they can accommodate users’ cultural differences (Kim, Sohn, & Choi, 2011)
A survey conducted in the United States of America (USA) and Korea revealed that culture influences people when they utilize social media and other emerging technologies (Kim et al, 2011)
Summary
Social media platforms have revolutionized the world of communication and dissemination of information (Kumar & Dinakaran, 2019). Employees’ ability to adopt these social media platforms are directly and indirectly influenced by their culture and other personal factors. Despite all the advantages associated with social media platforms, the most notable point remains that there are fears of adopting technology by the working class (employees), the older generation. Based on the information above, this study explored the impacts of culture on employees’ adoption of social media in their daily life activities and events. The study further aimed to understand those factors, employee culture, in examining whether it contributes toward the adoption of social media platforms. This study determined the employees’ readiness to adopt social media and understand its cultural impacts. What are the cultural factors that influence employees’ adoption of social media platforms? The research questions for the study were: 1. What are the cultural factors that influence employees’ adoption of social media platforms?
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Knowledge Management & E-Learning: An International Journal
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
