Abstract
This study explores the influence of national culture on trust development of virtual community members across China, Hong Kong, and Taiwan. The research extends trust research by employing trust tendency, privacy policy, social presence, stickiness, and word-of-mouth to measure the trust of virtual community members. The quantitative analysis suggests that China, Hong Kong, and Taiwan are three culturally diverse regions and there exists significant differences in individual trust tendency, social presence, stickiness, and word-of-mouth. When testing the relationship between antecedents of trust and trusting belief, the analysis shows that individual trust tendency and social presence relates to trusting belief positively. Furthermore, trusting belief influences trust behavior positively.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Global Information Technology Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
