Abstract

The article examines the relationship between a person's experiences of his/her identity and the state of psychological comfort. The significance of this condition for the person's vital activity is determined. A person is constantly in search of psychological comfort. Among representatives of various disciplines, psychologists pay the most attention to the study of this condition and note the difficulties in its definition. This is connected with the subjective nature of his experience, the personal coloring of the choice of objects that bring the desired pleasure. Identity is considered as a factor capable of satisfying the need to achieve and experience psychological comfort. Approaches to understanding cultural identity as such, the significance of its experience for a person are determined. The connection between the need for such an experience and the achievement of the desired psychological comfort is substantiated. Considerable attention is paid to art as an effective factor in satisfying the need for experiencing identity and achieving a state of psychological comfort. There is reason to believe that the most productive possibilities of art are revealed in the reproduction of ethnic and cultural identity. Ethnic identity is defined as an established worldview construct that differs from other manifestations of identity by a strong emotional color. Folk art is seen as a space where ethnic identity is reproduced and produced. Cultural identity in the modern world under the conditions of the total influence of the media resource on a person, and under the conditions of free access to a huge array of art, has an ambivalent character. On the one hand, a person defends his identity as belonging to a certain culture, community, on the other hand, he/she feels the need to understand and rethink the identity of his identification markers of reality. Understanding the processes that take place in this area requires theoretical and creative reflections on the purpose of art and real artistic practice, respect for the needs of the average consumer in their approach to art. The essential character of the identity parameters embodied in the work of art, and the existential dimension of their experience by the person are determined.

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