Abstract
Malaysia is experiencing an incredible pace of tourism development and heritage tourism is one of the tourism branches that have long contributed to appeal the tourist destination and acts as important marketing tool to attract tourist especially with special interests in heritage and arts. Cultural heritage tourism has emerged as a potential form of alternative tourism among both international tourists as well as Malaysian domestic travelers. The difference of ethnics present in Malaysia brought different local knowledge discipline ranging from its architecture, handicrafts, traditional attire, music and dance, which reflects a colorful heritage and an amalgamated culture. There are arise of conflict in management of cultural heritage tourism in Malaysia face by tourism managers, stakeholders, governments, cultural heritage managers and local community itself. In order to maintain, conserve and preserve the resources and assets of cultural heritage in Malaysia, a system or management need to be develop that take into consideration on every issues and challenge, so that the decision making process is reliable to optimize the value of cultural heritage tourism industry in Malaysia. The purpose of this paper is to give an overview and discuss the status, issues and challenge of cultural heritage tourism in Malaysia.
Highlights
Tourism is the set of activities engaged in by persons temporarily away from their usual environment, for a period of not more than one year, and for a broad range of leisure, business, religious, health, and personal reasons, excluding the pursuit of remuneration from within the place visited or long-term change of residence [1]
Coastal tourism is by far the most significant in terms of tourist flows and generation of income, but nowadays the new trends tourism emerged known as cultural heritage tourism
Cultural heritage tourism in Malaysia attracted great publicities with the increase in the number of incoming tourists annually, due to its marvelous cultural heritage resources that are readily available to be explored such as the existence of multi-cultural, historical buildings, colorful lifestyles and friendly atmosphere
Summary
Tourism is the set of activities engaged in by persons temporarily away from their usual environment, for a period of not more than one year, and for a broad range of leisure, business, religious, health, and personal reasons, excluding the pursuit of remuneration from within the place visited or long-term change of residence [1]. Coastal tourism is by far the most significant in terms of tourist flows and generation of income, but nowadays the new trends tourism emerged known as cultural heritage tourism This trend is evident in the rise in the volume of tourists who seek adventure, culture, history, archaeology and interaction with local people [4]. Cultural heritage tourism is defined as travelling to experience the places and activities that authentically represent the stories and people of the past and present [4,5]. The aim of this paper is to discuss the status, issues and challenge of cultural heritage tourism in Malaysia
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