CULTURAL HERITAGE AND MINERAL SPRINGS-RESOURCES FOR THE DEVELOPMENT OF LOCAL TOURIST PRODUCT

Abstract

The main prerequisites for the development and realization of a combined local tourist product are natural and anthropogenic tourism resources combined with a preserved environment. Nine cultural and historical and seven medical SPA and SPA destinations included in the portfolio of the Ministry of Tourism in Bulgaria were researched. The tourism resources and the quality of the environment have been evaluated, using our previous research data. All of destinations under study have a preserved natural environment and some of the sites included in these destinations are national and climatic resorts. There is a good combination of appropriate resources for the development of a combined tourist product, concentrated in the same geographic area.For the realization of the combined tourist product is necessary to stimulate the integrated regional development of tourism through the formation of appropriate organizational structures, coordination of the supply and implementation of a regionally differentiated state tourism policy. The conservation and sustainable use of tourism resources is crucial to the creation of the product. The high-class tourist services as VR and AR form of the service are interesting. They provide leisure time management, "Second screen" marketing and psycho-emotional comfort for the client, which is aimed at a high quality of life. There is a need for an expert approach, which is related to balanced management of mineral waters at the municipal level and maintenance of the quality of the offered services in the field of cultural tourism and good information tourist system combined with adequate management of the personnel competencies. Obviously, the Municipalities role and responsibility offering the combined tourist product is in line with development and implementation of the Municipal Tourist Reservation System, the Municipal Tourist Security System and Conceptual Models for the Development of Balanced Tourism based on an analysis of the tourist footprint. The role of marketing innovation focused on customer behavior and the psycho-emotional impact of the tourism product is growing also in the long term.