Cultural Globalization and Disciplinary Development of Intercultural Communication in China: Challenges and Opportunities

Abstract

In the era of cultural globalization, the discipline of intercultural communication in China has obtained a great opportunity of development. This paper expounds the development of Chinese intercultural communication studies from three perspectives. Firstly, the discipline of intercultural communication has enhanced the emergence and development of many other intercultural studies in a much broader scope. Secondly, intercultural communication studies in China is promoting and also developing through increased international collaboration. Lastly, cultural globalization has brought about new topics for intercultural communication studies in China.