Cultural Embedding: the Logic and Strategy of the Construction of Rural Civilization in the New Era

Abstract

Culture is the core element of local civilization, and its “embedded” characteristics and value are an important resources for the construction of local civilization. In the new era, the social environment in rural areas has undergone structural changes, and it is difficult to solve the public, organization and participation of the construction of rural customs and civilization to resolve themselves, and the root cause lies in the lack or absence of culture. Under the background of rural revitalization, through the integration of multiple cultural embedding into the rural social structure system, it plays an irreplaceable role in standardizing the rural order and building a rural community, and can inject new elements and new momentum into the construction of rural civilization. Based on this, taking “embeddings” as the theoretical framework and analysis tool, analyzed the internal logic of cultural embedding, and combined with the practice of rural civilization construction, discussed the feasibility of cultural embedding as rural civilization construction in Zhejiang Huzhou.