Abstract
This essay examines the critical potential of cultural ecology and cultural mobility studies for modeling the relations between literature and culture. It investigates the mobility and portability of literary effects across different media, periods, and cultural and geographical spaces. It intends to offer a glimpse of what a continentally informed view of cultural ecology can contribute to the understanding of literary history as a cultural history of media effects. With a view to the twofold promise of cultural ecology, it hopes to accommodate both the historical singularity of literary objects (mostly, but not exclusively, texts) and their multifarious continuations in other media configurations. As a paradigmatic example, it explores the global cultural mobility of Shakespeare. Using the example of the adaptation of Hamlet in recent Chinese films, the essay demonstrates how literary effects circulate in different media contexts across temporal and spatial distances, beyond the range of traditional literary history. In the larger framework of cultural mobility studies, these suggestions also attempt to overstep the self-imposed generic limits of current world literature studies and to find an alternative to their methodological problems.
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