Cultural Dynamics for Sustainability: How Can Humanity Craft Cultures of Sustainability?

Abstract

Humanity faces twin problems of adaptation—natural environmental challenges of climate change and global humanitarian challenges of ensuring well-being for all—that pose a dilemma for sustainable development. One way forward is to develop cultures of sustainability that highlight and reward the ideas and practices that will help us transition to a sustainable lifestyle. Although institutional responses are necessary and multidisciplinary approaches are required, individual citizens can also participate in cultural dynamics—the process of cultural formation, maintenance, and transformation—to craft cultures of sustainability, and psychological science can point to potential mechanisms for effecting this cultural change. Informed by the niche-construction perspective, I suggest that the critical ingredients of cultures of sustainability include (a) conceptions of human–nature connectedness, (b) conceptions of human–artifact relation, (c) interpersonal conversations about sustainability norms within social networks, and (d) visions of an achievable utopia for a sustainable future. Further research and action are called for.