Abstract
Abstract This study provides comparative empirical evidence concerning the motives for exporting of Asian and indigenous1(white)-owned small and medium-sized enterprises (SMEs) in the U.K. Findings are primarily based on a large scale sample of U.K. firms and Factor Analysis together with MANOVA are employed to establish whether statistical differences exist between the groups of firms in relation to their motives for undertaking export activities. Also reported, are selected findings from a series of in-depth interviews. This investigation provides a contribution to the literature since it questions whether current export assistance and targeting procedures are suitable for addressing the export stimuli perceived as important by managers from different sub-cultures.
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