Cultural Discourse in Action: Interactional Dynamics and Symbolic Meaning

Abstract

Cultural sociology has recently developed new tools with which to understand and analyze meaning in terms of cultural discourse. Specifically, this paper further develops the Alexanderian form of discourse analysis through application on the micro-level. Utilizing extensive ethnographic data, the mythopoetic men's movement is examined in terms of how its participants construct political meaning that motivates and guides their action. In empirical detail, these actors can be seen as creating a cultural discourse that constitutes the social movement at a fundamental level while at the same time the discourse is continually negotiated, contested, and reconfigured. Exposed is the “discourse of liberational masculinity” which is used by movement participants to challenge and confront hegemonic masculinity in American society. Examining the mythopoetic men's movement from this perspective demonstrates the analytic utility of this approach through revealing in unique ways the dynamics of morality, political belief, and perceived hegemony within this popular contemporary social movement.