Cultural Diplomacy, Language Planning, and the Case of the University of Nairobi Confucius Institute

Abstract

As China’s economic and political presence in Africa increases, so does the need for its government to maintain a favorable image with African publics. Borrowing theories of soft power diplomacy and language planning, this paper analyzes, from the perspectives of African and Chinese policymakers, the impact of the Confucius Institutes on higher education in Africa and its intersections with language planning and cultural diplomacy. An empirical case study at the University of Nairobi Confucius Institute shows that policymakers and administrators anticipate that a competent group of Kenyans with Mandarin language skills will be able to engage with Chinese people and Chinese-owned companies on the ground in Kenya. However, Chinese diplomats are more concerned with China’s image and achieving its political and economic interests in Kenya than with effective cultural exchange and language instruction.