Cultural diplomacy as the state’s identifier in the context of globalization

Abstract

The purpose of the article is to reveal the concept of cultural diplomacy as a priority tool for creating globalization at the level of foreign policy. The article reveals the essence of the globalization process, its prospects, and its main goals. The research methodology is based on the complex use of general scientific and specific scientific methods: analytical, historical, conceptual. The scientific novelty lies in a comprehensive study of the essence of cultural diplomacy in the context of globalization, giving it advantages in the proper coordination of intercultural communication. The study presents the content, tools, and paradigm of diplomatic culture development at the level of the XXI century. Conclusions. The conclusion is made on the need for in-depth study of the cultural diplomacy development in the Ukrainian scientific space in order to strengthen Ukraine's international relations in the process of globalization.
 Keywords: cultural diplomacy, globalization, political culture, soft power policy, international relations, foreign policy, institutionalization, intercultural communication.