Abstract

 
 
 The internet and media resources have opened new opportunities for digital cultural diplomacy and management of culture. Theoretically an ideal choice for cultural diplomacy, Constantin Brancusi’s reputation as a representative for government agency has suffered a crisis of reception. A Romanian-born and French-adopted sculptor, Brancusi has become a symbol of folklore and mythology but also a great, internationally recognized sculptor. This has been due to the existence of preferred or fixed models of desigining projects instead of involving teams of different backgrounds and incorporating cultural concepts in the political discourse. Approaching the topic with concepts of cultural diplomacy, media anthropology, heritage and online discourse, this case study deals with media events of cultural diplomacy broadcasted online in present day Romania. It emphasizes the potential that lies in cultural management and the important role of team spirit in designing public cultural policies and implementing projects.
 
 
Highlights
The internet and media resources have opened new opportunities for digital cultural diplomacy and management of culture
This article aims at a critical analysis of cultural diplomacy development in Romania today, underlining the causes of cutbacks and lack of modern concepts in cultural policies
Events that focus on meandering integration and promotion through cultural diplomacy using the posthumous memory of a Romanian sculptor, the author attempts to identify the causes of holdbacks in the field of cultural management and national policies
Summary
The internet and media resources have opened new opportunities for digital cultural diplomacy and management of culture. A Romanian-born and French-adopted sculptor, Brancusi has become a symbol of folklore and mythology and a great, internationally recognized sculptor. This has been due to the existence of preferred or fixed models of desigining projects instead of involving teams of different backgrounds and incorporating cultural concepts in the political discourse. Résumé: Les sources internet et médiatiques ont ouvert la voie à de nouvelles opportunités pour la diplomatie culturelle numérique et la gestion de la culture. En mobilisant le concept de diplomatie culturelle, l’anthropologie des médias et les discours numériques du patrimoine, cette étude de cas s’intéresse aux évènements médiatiques et virtuels qui ont cours dans la Roumanie contemporaine. Events that focus on meandering integration and promotion through cultural diplomacy using the posthumous memory of a Romanian sculptor, the author attempts to identify the causes of holdbacks in the field of cultural management and national policies
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