Abstract
Understanding the need of cross-cultural cooperation is becoming increasingly crucial as business becomes more global. As a result, the impact of cultural variations on business cooperation is examined in this study. The research's major goals were to i) look into how existing cultural differences influence international business cooperation, ii) determine the relationship between culture and business, and iii) look into how cultural differences influence business cooperation in the company. The study had a sample from the respondents from JP Garment Ethiopia (Ethiopia) and Ningbo Chuangxing Intelligent Co,.Ltd (China). The regression analysis was tested to reveal the impact of cultural variations in business cooperation and Sobel test is employed to check the mediator (partnership attitude) mediates the connection between cultural distinction and business cooperation. According to the findings, MNCs seeking success should ensure that their management and personnel have a thorough understanding of the environment in which they operate. Keywords : Culture distinction, Cultural Dimensions, International business cooperation. DOI: 10.7176/JESD/13-6-07 Publication date: March 31 st 2022
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