Abstract
Cultural differences are one of many forces influen cing consumer decision making and the effect of cul tural differences on the development and use of informati on and communication technologies. As different companies are not taking their business outside geo graphic boundaries, the global activities are opene d to a large degree via current communication and information technologies. The aim of the study is to determ ine the cultural differences identification and its eff ect on E-service quality perception. A quantitative research design was adopted to collect data. Multiple regres sion analysis method was used to conduct this study . The findings of the study will contribute to both theor y and practice. The results of this study have impo rtant contributions and implications for practitioners an d policy-makers. This study contributed to the fiel d of service quality expectations relationship with onli ne shopping in the context of developing countries. It also examined the impact of culture on the service quali ty consumer expectations.
Highlights
Necessary to understand the impacts of culture on the perceptions of consumers in order to establish how
Results of this study showed that the Saudi sample gave more importance to e-service quality perception than the Malaysian sample
The attitude toward online shopping model that emphasizes the relationships between eservice quality, culture, trust
Summary
Necessary to understand the impacts of culture on the perceptions of consumers in order to establish how. A notable significant interest has been shown in the effect of cultural differences on the development and use of information and communication technologies. It is important to understand the impact of cultural differences on the activities (Tractinsky and Jarvenpaa, 1995). If people hailing from varying cultures they develop their perception of Internet shopping. Hofstede (1991) conducted the most comprehensive cross-cultural study to date in which he developed five cultural dimensions. This cultural dimension shows one of the important frameworks to understand the effect of culture on consumer behavior literature
Sign-in/Register to view highlights & summary Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: American Journal of Economics and Business Administration
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
