CULTURAL CONSUMPTION AND ACCESSIBILITY OF AUDIOVISUAL CONTENT: ICAIC’S ANIMATED EXPERIENCE

Abstract

Studies on audiovisual consumption of people with hearing disabilities are scarce. Their relevance is based on the need to provide cultural spaces and products that are understandable, usable and practicable by all people. Due to Animados ICAIC’s interest in strengthening the accessibility of its productions, the fi rst investigation was carried out that addressed the consumption of audiovisuals in schoolchildren with hearing disabilities. Its objective was to characterize and explore the consumption in a group of schoolchildren from the “René Vilches” special school in January . A qualitative approach was used, with a phenomenological design. A non-probabilistic sample of typical cases was chosen. The results refl ected the poor accessibility of audiovisuals for these schoolchildren and the need for greater inclusion of the benefi ciary media for the understanding of these materials in people with this type of disability, as well as the creation of audiovisual material for them. As a second step to promote the accessibility of animated fi lms, the Animaseñas project was started, which prioritizes two services: inclusion of sign language and subtitles in our animated fi lms or any audiovisual work made by Animados ICAIC. Likewise, based on the need to have and exhibit products accessible to people with hearing disabilities, the Peña de Federico was born, a unique project in Cuban cinema. Results of a survey carried out among the attending public are presented in this work.