Cultural Common Prosperity: A Empirical Study on the Practice and Governance of “Rural Spring Festival Gala”in the Developed Area of Eastern China

Abstract

“Rural Spring Festival Gala” is the epitome of Chinese rural cultural construction. Based on the analysis framework of Bourdieu’s field theory, this study distributed 1,175 questionnaires to 47 villages in 12 prefecture-level cities in Zhejiang Province. On the basis of the questionnaire data, 94 in-depth interview reports of 10 villages were coded and counted by the qualitative data analysis software, Nvivo12plus. It is found that the Rural Spring Festival Gala has difficulties in terms of institutional, economic, social and cultural capital, such as difference between grass-roots’ initiative, uneven distribution of economic resources, rural hollowing and unbalanced cultural pattern. It is suggested to build a scientific policy guarantee, assist in the subsidization and distribution of Rural Spring Festival Gala funds, build a “Great Wall” of talents for the Rural Gala, cultivate the cultural confidence of rural entities, and promote the transformation and development of rural culture.