Abstract
The purpose of the article is to show that the culture of a society is expressed in language in general and in political communication in particular. Therefore, it is possible to study the political discourse and identify the cultural symbols, archetypes and values that dominate in a given society. Using the examples of American, French and Armenian political discourse, we intend to show that in all three cases we are dealing with different cultural meanings and values. During the study, a comparative method and a content analysis method were used. The main conclusions are consistent with the assumptions. In American culture, political discourse expresses such a cultural phenomenon as the American dream, while in French political discourse the concepts of country, history and citizenship are central, and in traditional Armenian society, political discourse is focused on traditional values - homeland, family, morality.
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