Abstract
This chapter explores the successes and limitations of cultural and religious diplomacy as aspects of soft power in EU-GCC relations, in part at an inter-regional level (‘Europe-Gulf’) but mostly also in initiatives between individual EU and GCC countries. Thus, the chapter will analyse the ‘place’ of cultural and religious diplomacy, as well as the larger question of ‘soft power’, in EU-GCC relations and whether this lies at the regional or the national levels, or both. The discussion of ‘soft power’ also breaks the concept down into its cultural and religious components where GCC and EU countries are concerned.
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