Abstract
One of the main strengths of qualitative research is to focus on ideas, concepts and meanings involving individuals and groups of people in their own discourse. Instead of testing a narrow hypothesis or making a generalisation about a population on certain issues under investigation, qualitative research attempts to present different insights which can only be unearthed by direct and personal engagement with research participants (Brannen, 1992). This engagement should take place in a natural social context where real life takes place. However, conducting qualitative research in China can pose a huge challenge for both Chinese and international researchers. This paper examines some problems (ethics, linguistics, etc) of using qualitative research methods and tools such as interviews, participant observation, and Critical Discourse Analysis in China.
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