Cultivating a rhetoric of advocacy for usability studies and user-centered design

Abstract

In this article, we explore connections among rhetoric, usability studies, user-centered design, and civic engagement as core concepts for developing a systemically aware Rhetoric of Advocacy for technical communicators. We propose a model for visualizing scenarios and stakeholders that is based on the structure of atoms. The Atomic Model for Technical Communication provides a visual model for mapping projects and for framing the kind of dialog that we associate with a Rhetoric of Advocacy.