Abstract
There are numerous studies and research on tourism as well as specifically on culinary tourism, all aimed at understanding their characteristics and how to develop them into a source of growth for the country. The special features of the new culinary theme park (F.I.C.O.) render it innovative. It is not only a project that has never been seen before, but one that was able to profit by the many competitive advantages offered by the country, such as general tourism, Made in Italy food, and the driving force of a prosperous agribusiness sector. Managed by Eataly, a globally established enterprise, F.I.C.O., aims to become the largest centre in the world for the celebration of Italian agribusiness. Innovation is even found in the way that the project is organised and how it obtains its necessary funds, which are collected through a Real Estate Finance project. Its attractiveness is lastly tested through a random sample of interviews that allowed for feedback by the use of a statistical method, a practical and concrete result of a previous general analysis as well as a statistical summary of the typical behaviour of consumers and travellers.
Highlights
IntroductionBecause of the change in the distribution of income and the increase in leisure time, in many countries tourism has become one of the most important sectors, as well as a driving force for growth
A topic of discussion and revolution, the tourism market is constantly growing.Partly because of the change in the distribution of income and the increase in leisure time, in many countries tourism has become one of the most important sectors, as well as a driving force for growth.According to the World Travel and Tourism Council [1], the total contribution of tourism to the Italian economy in 2013 amounted to €159.6 billion, the equivalent of 10.3% of the GDP., A slight decrease has been recorded compared to 2012 (-1.6%), but the forecasts for 2014 indicate continued growth, with an increase of 2.1%, bringing the sector’s economic value to €163 billion.The main factors that differentiate one destination from another one are its attractiveness and competitiveness
This study reports on an innovative case of relaunching tourism in terms of attractiveness and competitiveness, with the additional use of an unusual method for managing assets and raising funds
Summary
Because of the change in the distribution of income and the increase in leisure time, in many countries tourism has become one of the most important sectors, as well as a driving force for growth. The main factors that differentiate one destination from another one are its attractiveness and competitiveness. There are several factors that make a country more or less competitive than others when it comes to tourism. These main factors are mainly seen as price, strategy, history and culture and services [2].
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