Abstract
In this anthropological research a description and analysis of performative bodily practices is carried out by young people who subscribe to diverse sexual orientations within the framework of the contest “Our Gay Beauty Cárdenas”, which is held every year during the month of July in the rural community of Cárdenas, located in the middle of the state of San Luis Potosí, México. The methodology implemented corresponds to an ethnographic work carried out through observation-participant which allowed me to carry out a visual and narrative record on the performative and transformational practices carried out by Julian and Raymundo two of the participants of that Beauty Contest. The bodily transformations are carried out by the participants from various bodily practices that they have called under the concept of “tricks”, through which they obtain highly feminized faces and bodies. That is why the conclusion of such research suggests that within such bodily practices they consciously or unconsciously reproduce hegemonic body patterns. In this case, the beauty pageant reproduces performative practices oriented to the reproduction of female models idealized and standardized by the sociocultural context.
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