Cue competition in evaluative conditioning as a function of the learning process

Abstract

Evaluative conditioning (EC) is the change in the valence of a stimulus resulting from pairings with an affective (unconditioned) stimulus (US). With some exceptions, previous work has indicated that this form of conditioning might be insensitive to cue competition effects such as blocking and overshadowing. Here we assessed whether the extent of cue competition in EC depends upon the type of contingency learning during conditioning. Specifically, we contrasted a learning task that biased participants toward cognitive/inferential learning (i.e., predicting the US) with a learning task that prevented prolonged introspection (i.e., a rapid response made to the US). In all cases, standard EC effects were observed, with the subjective liking of stimuli changed in the direction of the valence of the US. More importantly, when inferential learning was likely, larger EC effects occurred for isolated stimuli than for compounds (indicating overshadowing). No blocking effects on explicit evaluations were observed for either learning task. Contingency judgments and implicit evaluations, however, were sensitive to blocking, indicating that the absence of a blocking effect on explicit evaluations might be due to inferences that occur during testing.