Abstract
The aim of the study is to collect first-hand information from the corporate practitioners regarding the “why” “how” “when” and “where” of corporate social responsibility (CSR hereafter) by conducting an interview session with the companies listed on the Pakistan Stock exchange. It was observed that the involvement in CSR is beneficial for firm performance and affected by external forces (institutional forces) and internal features (firms resources). In addition, the priority of stakeholders and the urgency of CSR dimensions (CSRs pyramid) are well understood in the context of Pakistan too.
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